The certification of a film tells the potential viewer whether they are legally suitable to watch the film. This means that if you get someone under the age of 15 wanting to watch a film rated at 15, they legally wouldn't be able to watch it and therefore would not watch it in cinema.
This being the case means that the higher age rating that the film has, the more narrowed their audience can be. As the higher age rated films are already at this dis-advantage, it means that
the production team have to be more specific to hit their target audiences preferences to ensure that they gain maximum profit from their film as possible.
It is important that the film opening is thought about carefully because in a lot of cases, the opening can decide whether someone is going to watch a film or not.
Looking into how certification has an impact of film openings has made it clearer to me how important the first few minutes of film are.
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